Data-Driven Digital Marketing That Drives Real Business Growth
Vikthi AI crafts full-funnel digital marketing strategies — from paid acquisition and social media to email automation and AI-powered content — that increase brand visibility, generate quality leads, and convert audiences into loyal customers.
Full-Funnel Digital Marketing Across Every Channel
We don't do one-size-fits-all marketing. We build integrated, multi-channel strategies tailored to your audience, industry, and growth stage — powered by data and AI at every step.
Pay-Per-Click (PPC) & Paid Ads
High-intent paid campaigns across Google, Meta, LinkedIn, and YouTube — engineered for maximum ROI with precision targeting, smart bidding, and continuous optimisation.
- Google Search & Display Ads
- Meta (Facebook & Instagram) Ads
- LinkedIn B2B Lead Generation
- YouTube Pre-roll & Discovery Ads
- Retargeting & remarketing campaigns
- Smart bidding with AI bid strategies
Social Media Marketing
Strategic organic and paid social presence across platforms — building community, driving engagement, and converting followers into paying customers.
- Platform strategy (Instagram, LinkedIn, X, TikTok)
- Content calendar & scheduling
- Community management & engagement
- Paid social campaigns & A/B testing
- Influencer identification & outreach
- Social listening and brand monitoring
Email Marketing & Automation
Personalised, automated email journeys that nurture leads, re-engage customers, and drive repeat purchases — from welcome sequences to lifecycle campaigns.
- Welcome & onboarding email sequences
- Drip campaigns and lead nurturing flows
- Cart abandonment & re-engagement emails
- Segmentation and behavioural triggers
- Transactional and promotional campaigns
- A/B testing subject lines and CTAs
Content Marketing & Strategy
Authority-building content that attracts organic traffic, educates prospects, and establishes your brand as the go-to expert in your industry.
- Blog articles and long-form guides
- Case studies and white papers
- Infographics and visual storytelling
- Podcast scripts and video content
- Landing page and conversion copywriting
- Content distribution and amplification
Video Marketing
Compelling video content that educates, entertains, and converts — from brand story reels to product demos, testimonials, and social shorts.
- Brand story and explainer videos
- Product demo and feature walkthroughs
- Customer testimonial videos
- Short-form content (Reels, TikToks, Shorts)
- YouTube channel growth strategy
- Live streaming and webinar production
Marketing Automation & CRM
End-to-end marketing automation that connects your entire funnel — from first touch to closed deal — with smart workflows, lead scoring, and CRM integration.
- HubSpot, ActiveCampaign, Klaviyo setup
- Lead scoring and qualification workflows
- CRM pipeline integration and sync
- Multi-channel automation sequences
- Event-based triggers and actions
- Reporting dashboards and attribution
Analytics, Reporting & Attribution
Data-driven marketing decisions backed by clear attribution models, conversion tracking, and real-time dashboards that show exactly what drives growth.
- GA4 setup and custom event tracking
- Multi-touch attribution modelling
- Custom dashboard creation (Looker Studio)
- Conversion rate optimisation (CRO)
- Heatmaps and session recording analysis
- Monthly performance reports with insights
Influencer & Partnership Marketing
Strategic influencer campaigns that put your brand in front of engaged, targeted audiences — from micro-influencers to industry thought leaders.
- Influencer identification and vetting
- Campaign brief and content guidelines
- Contract negotiation and management
- Performance tracking (reach, CPE, conversions)
- Affiliate and referral programme setup
- Brand ambassador programme design
Conversion Rate Optimisation (CRO)
Systematic testing and optimisation of your landing pages, funnels, and user flows to convert more of your existing traffic into leads and customers.
- A/B and multivariate landing page testing
- User behaviour analysis (heatmaps, recordings)
- Form and checkout optimisation
- Copy and CTA experimentation
- Funnel drop-off identification and fixing
- Personalised experiences by audience segment
A Proven 8-Step Marketing Process Built for Growth
From discovery and strategy to execution, optimisation, and retention — every step is data-driven, transparent, and AI-augmented for maximum impact.
Discovery & Audit
We audit your existing marketing, competitors, audience, and channels to identify gaps and opportunities before spending a single rupee.
- Current channel performance audit
- Competitor analysis report
- Audience persona documentation
- Channel opportunity matrix
- Budget and KPI benchmarks
Strategy & Planning
We build a full-funnel marketing strategy with channel selection, budget allocation, messaging framework, and 90-day campaign roadmap.
- Marketing funnel strategy doc
- Channel prioritisation plan
- Messaging and positioning framework
- Content calendar (90 days)
- Campaign timeline and budget split
Campaign Launch
We set up tracking, build creative assets, configure automation tools, and launch campaigns across selected channels with full QA.
- Tracking & attribution setup (GA4, Pixel)
- Ad creative and copy assets
- Email automation sequences live
- Social media profiles optimised
- Landing pages configured and tested
Optimise & Scale
Weekly performance analysis, A/B testing, audience refinement, and bid optimisation — continuously improving ROAS and lowering cost per acquisition.
- Weekly performance dashboards
- A/B test results and learnings
- Audience segmentation updates
- Budget reallocation recommendations
- Monthly strategy review calls
Report & Grow
Transparent, jargon-free monthly reports showing exactly what worked, what didn't, and what we're doing next — tied to your business goals, not vanity metrics.
- Monthly executive summary report
- Channel-level ROI breakdown
- Attribution model analysis
- Next-month growth recommendations
- Competitor movement updates
AI Optimisation Layer
AI tools run 24/7 — optimising bids, personalising content, predicting churn, and surfacing insights that human analysts would take days to find.
- AI bid strategy automation
- Predictive audience modelling
- Personalised content recommendation
- Anomaly detection & alerts
- AI-generated performance insights
Retention & Lifecycle
Marketing doesn't stop at acquisition. We build lifecycle programmes that increase LTV, reduce churn, and turn customers into brand advocates.
- Post-purchase email sequences
- Loyalty and referral programme setup
- Re-engagement campaigns
- Customer satisfaction tracking
- Upsell and cross-sell automation
Quarterly Strategy Review
Every quarter we review the full marketing picture — what's working at scale, emerging channels to test, and long-term brand building opportunities.
- Quarterly performance deep-dive
- Market trend analysis
- New channel experiment proposals
- Annual budget reforecast
- Brand health tracking report
Ready to transform your business with intelligent digital solutions?
Partner with Vikthi AI to build scalable digital products, automate business processes, improve visibility, and deliver better customer experiences.